Damn 50 Cent!!!! This man is looking all kinds of scrumptious in his Frigos!!!
In his latest business venture, Frigo, Curtis Jackson, strips down to his underwear and I'm not mad at him at all!
50 Cent on the concept behind Frigo via Forbes:
“The concept of luxury under-garments for women has created a multibillion dollar industry – so doing the same for men has the potential to create a whole category in the market.”
“When you create something that has a technology angle to it, as Frigo does” Jackson tells me as we inspect the range of Revolutionwear boxers and t-shirts “it creates a level of sophistication about the brand and people will make a mental adjustment to get into it.”
Well alrighty then!!! I guess we'll have to wait and see if men are going to put that much effort into actually purchases luxurious undies like the women do. In the meantime we can look at 50 Cent! OWww
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